Dierks To Star In New Summer Pepsi Campaign

Dierks Bentley is set to appear in a new Pepsi “This Is The Pepsi” commercial, which is part of their Pepsi Generations summer music campaign.

As part of the campaign, Pepsi will be giving away all sorts of Pepsi Stuff, like summer-inspired retro gear. It will also be offering exclusive music giveaways, including tickets to Dierks’ “Mountain High Tour,” as well as a private meet and greet with the star.

Pepsi is a sponsor of Dierks’ tour, as well as his Seven Peaks Music Festival, and they will also be sponsoring a special CMA Fest collaboration which will have Dierks perform with a yet-to-be-named country music legend. The collab will air on ABC’s CMA Fest special, which will air in August.

  • Pepsi is known for having musical legends like Michael Jackson, Britney Spears and Ray Charles, in their campaigns in the past and Dierks says joining on is “a big culture moment” for both him and for country music. “Country music really is the music of summer,” Dierks tells People. “I just love the feeling of community that comes from a country concert. The walls that get broken down, and the joy that gets created, there’s just nothing like it.” Check out Dierks’ Pepsi commercial to the right.

Source: Dierks Bentley



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