The Skinnygirl empire is expanding. Reality star and diet-liquor mogul Bethenny Frankel’s company will now include apparel she designed, including jeans, knit tops, and jackets. They’re supposed to appeal to “all women” and the pants even come in plus sizes.
Frankel’s whole business is centered around her svelte body and the idea that you can have one too. It started with her Skinnygirl margarita mix a few years back and women were into it. Frankel says, “For me, denim is a natural next step for the brand.”
“It is important to me that this line is inclusive of all shapes and sizes, offering women premium denim fits in the most innovative and comfortable fabrics, at a sensible value,” she says in a statement. She explains that “Skinnygirl is a state of mind; it’s about applauding your strength and feeling good about yourself.” And that’s an idea we can support.
Skinnygirl Jeans will be available this August.