SNAPCHAT: Messaging App Getting Major Facelift

Snapchat is making major changes to the user experience to help compete with the rise of rival platforms like Instagram and Facebook.

The messaging app’s parent company, Snap Inc., promises a massive update to create a clear division between messages sent to and from friends, and content users consume through stories. Snap CEO Evan Spiegel says the plan is to “separate the social from the media” by reorganizing Snapchat around relationships to make it more personal.

The app will still open to the camera, as it always has. But now, if you swipe left, you’ll see a list of your friends and contacts who you frequently interact with -- “listed in the order that you want to talk to them." And swiping right will take you to the new discover page, which has all the content from brands and publishers. (USA Today)

(Alternative crop) The Snapchat logo is displayed on a mobile phone, March 1, 2017 in Glendale, California. After a dearth of technology listings in 2016, Snapchat parent Snap is set for its market debut as early as this week. The initial public offering (IPO) if successful could presage a wave of listings from the sector's so-called

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