CEOs You Should Know

CEOs You Should Know

CEOs You Should Know is iHeartMedia Boston's showcase of businesses that drive New England's regional economy. Hear from key business leaders who...Full Bio


Alberto Vasallo III, President and CEO, El Mundo Boston

Alberto Vasallo, III is President and CEO of El Mundo Boston, an iconic Latino multimedia company that has been in the publishing, broadcasting, and large-scale event business for the past 50 years in Boston, Massachusetts.

He has received numerous awards for his work in the community as well as for his groundbreaking events and exclusive and in-depth coverage of the Latino community through his various media platforms. He has also become a fixture and well-known public figure in the New England region through his extensive career on television, radio, print and digital platforms

Alberto has managed day to day operations of the family-run business for over 25 years and has accumulated unparalleled expertise and visibility that have made association to his professional and personal brand a sought-after commodity.

His media enterprise along with his family’s longstanding history of more than five decades of service is why many feel that El Mundo Boston and the Vasallo family are pioneers in the Latino community.

Connect With Alberto on LinkedIn

About El Mundo Boston

El Mundo Boston is an iconic Latino media outlet that’s been a Boston based business for over 50 years.

What began as El Mundo Newspaper, the first Spanish-language publication in New England in 1972, has evolved into a media and entertainment company that also produces large scale events in both English and Spanish: The Latino Career Expo and Professional Mixer - Latino Youth Recognition Days at Fenway Park - The El Mundo Latino Family Festival at Fenway Park - El Mundo Hispanic Heritage Breakfast - The Latino 30 under 30.

This year El Mundo Boston has been celebrating its 50th anniversary and its long run as a family-run business. Started by a Cuban exile in the early 70’s, Alberto Vasallo Jr., the company is now run by his son.

They both have the same name, so odds are if you’ve been in the business community in Boston over the past five decades and have had a need for working with the Latino market, you probably know at least one of the Alberto Vasallo’s - the father or the son.

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